Photography
Roiivar Creative Studio is a young design firm based in Gothenburg, Sweden. Its main focus is on furniture prototyping and small production series.
Recently, Pale Grain was asked to create a new visual identity and branding for the company, including visual supplies for the upcoming exhibition Swedish Presence via Palermo 10 at Milan Design Week.
The task was to focus on the the company’s roots; scandinavian simplicity and its reliance on honest materials. Guided by this, the project started with photography sessions targeting the natural habitat of the production, and the functionality of the pieces and their textures. Through this observant process, a plentiful insight into the creative process of Roiivar Creative Studio was established.
